Cherwell Valley Roofing, an established roofing company, sought to strategically expand their online presence with a second, dedicated website built using the innovative Framer platform. Recognizing that they manage multiple similar ventures, the creation of a distinct online portal offers several key benefits: it allows them to target specific customer segments with tailored messaging, clearly differentiate their various service offerings, and ultimately enhance their overall brand clarity in the marketplace. Our approach with Cherwell Valley Roofing went beyond simply building a website. Understanding their desire for greater autonomy and control, we focused on empowering them to self-serve their new online platform. We provided comprehensive education and training, ensuring they have the knowledge and skills to manage and update their Framer website independently, reducing reliance on ongoing external support. This approach also leverages Framer's user-friendly interface, making website management more accessible. The website itself was built from the ground up within Framer's design-centric environment. Cherwell Valley Roofing initially had a broad idea but lacked a clear vision for their new online presence. Through collaborative discussions and guidance, we helped them define their specific needs and preferences, leveraging Framer's capabilities to create a visually appealing and functional website without the need for custom coding. The resulting website was met with great enthusiasm, with the client expressing their satisfaction with the design and its potential to drive their business forward by providing a focused online presence for their expanding operations. Our partnership with Cherwell Valley Roofing is ongoing, and we are committed to working together to ensure their new website achieves its goals and contributes to their continued success. We look forward to a long and fruitful collaboration, empowering them with a website they can confidently manage and grow.